Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

How to Talk to Your Spouse Who Says You Work Too Much

Strong marriages and relationships require attention from both partners. This balance of attention to spouse versus earning a living or furthering your career can be difficult to find. And, once you have found a balance that works in your relationship, things change and you have to find the balance again.

Why do some people overwork? The Overworking Spouse may be under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive workers are the first to go. Maybe one partner has to work long hours just to support the family. On the other hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage. Of course, we should be involved in work that is worthwhile, fulfilling and financially rewarding but over focus can put the marriage at risk.

What can happen when you put your work/career first? Your spouse may be feeling emotionally disconnected from you and lonely. There may be a buildup of resentment which can lead to anger and finally bitterness-towards you. This situation often leads to unhappiness and discord for the entire family.

As a psychologist who has worked for 20 years counseling couples in my therapy practice in North St. Paul, MN, I met with Amy and Josh with just this complaint. Amy was complaining that she was overburdened because Josh worked too much and left her with the responsibilities of home, children, and her own 40-hour job. He knew she was right but he felt defensive when she tried to tell him how to manage his work schedule. He’d started complaining that when wasn’t very affectionate lately and always blamed her disinterest in their physical intimacy on fatigue. He asked to meet with me individually after Amy had had a session to talk about her “side”of the problem. He was appreciative that she was not as naggy as she had been in the past, but he still felt blamed and criticized.

When Josh and I met, we talked of the reasons that he was spending so much time at work. The usual reasons people overwork is that they are feeling under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive works are the first to go. Maybe one partner has to work long hours just to support the family. On the hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage.

Drs. John and Julie Gottman, in their book 10 Lessons to Transform Your Marriage, suggest the following questions:

1.What does your work mean to you?

2.What pleasure or satisfaction does work bring to you?

3.What need does working fulfill in your life?

4.Does your work related to some personal legacy you would like to contribute to the world?

In a discussion with Josh, he pointed out that he was trying to make headway in his career now, while he was still young and had the energy. He knew his wife was doing a good job parenting their two small children (3 years and 9 months) so he wanted to focus on earning good money for his family. At first, he couldn’t understand why Amy was complaining so much because he was doing all this work for her and their children. He felt it was his responsibility. He wanted to provide his children with a fund for their education.

I suggested he consider the questions listed above. He said that his work is very satisfying in that he felt very confident and capable at work. He also wanted to meet his father’s expectations who had had a successful career. His older two brothers had moved from job to job and he knew his father was disappointed that they had difficulty supporting their families.

It was important for Josh to understand the underlying reasons for his excessive hours at work. He did not have a demanding boss and he was in no threat of a layoff. He just wanted to do the right thing. He had not thought of himself as having value over and above that of a worker and wage earner. He resigned himself to have a discussion with Amy. He said he would try to listen carefully about what Amy was longing for when she complained to him. I suggested he try to imagine the experiences she wanted to have with him and not to focus on her criticisms.

When Amy and Josh came for the next couple’s session, they wanted to further discuss the overworking situation. (They no longer saw the problem as residing inside one of them but as a problem the two of them need to figure out.) Any was able to explain to him what she missed when he work so much. He came to get a sense that his contribution to their family was not solely a financial responsibility. He heard her tell him he was also loved, appreciated, and needed as a friend, confidant and co-parent. She especially enjoyed his easy humor with their children and felt he was the only one who would be able to provide that.

This was a difficult issue for this couple and it was not resolved quickly. They were able to discuss their needs and wants in a different way when they addressed the questions about the underlying reasons for their positions.

Discover Exclusive Multi Level Marketing Secrets

You will have heard of Tony Robbins – back in the 80s he popularized the concept of “modeling” as the best way to excel in all areas of life.

The general idea is that if you find any person having the same result you desire, then all you need to do is find out exactly what that person is doing to get that result, copy them, and you will have an excellent chance of producing the same result yourself – if you put in the time and effort necessary to make it happen.

When you find your way to success, your downline will be well placed to copy that success, ultimately getting wealthy themselves and contributing to your wealth.You would like people to replicate you and your success so you will enjoy even greater success independent of your time and effort.

To explain, you truly can find the “multi level marketing secrets” you are searching for by searching out what secrets top producers are using, copy them, and you can quite easily predict the same results for yourself.

Multi Level Marketing Secrets Revealed

The web makes is very easy to find out exactly what the top MLM producers are doing to get their results.By employing a tool called the Way Back Machine, you’ll be able to take a look at their websites, and see how they have developed and progressed over a period of time.

You can follow any of these top producers on their blogs and by watching their YouTube videos so that you can get an idea of how they recommend their products and services.Subscribe to their newsletters and you may also discover a few of their multilevel marketing secrets.

The trick is to look below the surface and see how they are doing their sales and marketing promotions.

How do these top guys promote their own sites, the videos they produce, and their coaching materials? What strategies are they using, are they creating articles, making webinars, and sending out videos in their e-mails?

What methods are they using to get highly targeted traffic to their site? You can see how many back links they’re getting and also check to confirm how they’re ranking in all major search engines. Is lots of the traffic coming from one precise area like YouTube? Are they using paid advertising through Google AdWords or via Facebook marketing?

What methods are they using to market the content of their internet sites and how are they deciding what kind of content to put on them?

Hidden Multi Level Marketing Secrets

Keep in mind that you want to uncover the sales and marketing processes of these top producers. What are they doing to get the results you are looking to get yourself?

So, the general concept is to actually dig deep into, not only WHAT they are saying, but HOW they are saying. Find out if they’re using a blog and, if so, how often are they posting to it.

What do they do after making a post? Do they e-mail their customers or syndicate the new content by driving back links to it? Why do they produce 2 minute videos vs. ten minute videos? Do they outsource most of their work or not?

As soon as you find out their “secrets to success” all you have to do then is take similar action.

Just as an example, during the last ninety days we used a collection of straightforward articles to push our networking opportunity. How were the results? Well, we easily generated over eight hundred qualified leads, pocketed a few thousand dollars in varied commissions, and we joined up twelve people into our primary MLM business.

How did we do it?

We follow a proven” funded proposal” multi level marketing secret we discovered by spying on top producers. Now it’s your turn.

Click below now to find out about OUR multi level marketing secrets.

Life Insurance 101, An Explanation of Various Types of Life Insurance

TERM LIFE INSURANCE – Life insurance for a set number or years. You can choose from 5 to 30 year terms. No cash value, if you die during the term you collect the death benefit. The policy dies after the selected term has ended and you receive nothing unless you have a, return of premium rider or you convert the policy to some form of permanent insurance.

RETURN OF PREMIUM TERM INSURANCE (ROP) – A term insurance policy that returns all or a portion of premiums paid at the end of the term if the death benefit has not been paid.

SIMPLIFIED TERM INSURANCE – Term insurance which uses a simple application. Underwriting is done electronically. No underwriting requirements by the applicant unless red flags arise out of the electronic underwriting process. Policy is usually issued much quicker than regular term. There is a limit of death benefit for this type of policy ($350,000 or less) depending on the insurance carrier. This type of policy is generally more expensive because of additional risk by the insurance carrier. Less underwriting =more risk.

CRITICAL ILLNESS INSURANCE – Applied for as a stand-alone policy or as a rider to another life insurance policy. Pay immediate benefit for a covered illness even if death does not occur.

ACCIDENTAL DEATH INSURANCE – Pays benefit in event of a covered sudden accidental death. Applied for as a stand-alone policy or as a rider to another form of life insurance.

MORTGAGE PROTECTION INSURANCE OR DECREASING TERM INSURANCE – Term insurance that pays the balance of your mortgage should death occur. The amount of death benefit decreases to match the amount owed on mortgage. The insurance is set up to end at the same time your mortgage is set to end.

UNIVERSAL LIFE INSURANCE (non variable) – Flexible premiums. Can be a permanent insurance as long as premiums are paid and policy is funded properly. Investment policy in which risk lies with insurance company.

Has a minimum guaranteed interest rate which differs by company. This policy has the ability to gain contract value. The death benefit can be set to level (death benefit stays the same throughout) or increasing (death benefit increases as contract value rises). You may obtain loans or make withdraws but you must be careful, if the policy is not funded, it will collapse.

VARIABLE UNIVERSAL LIFE INSURANCE – Agent must have securities license to sell. Very similar to non-variable universal life. The difference is that the policy owner assumes investment risk. There is no guaranteed interest rate. Policy can collapse if investment does not do well and policy is not funded properly.

WHOLE LIFE INSURANCE – Simply put, you pay the premium and the policy will last your whole life. You usually have an option to borrow against the policy, amount depends on the value of the policy. This type of policy is usually much more expensive than the universal life policy.

GRADED BENEFITS WHOLE LIFE – Partial or no benefits paid until a named or tiered waiting period has passed. If you die before the waiting period has passed, you usually will receive the return of your premium payments with some sort of interest.

FINAL EXPENSE WHOLE LIFE INSURANCE – This type of whole life insurance is aimed at burial and funeral expenses and other final expenses. Usually, no medical exam required and death benefit is limited to $50,000 or less.

SINGLE PREMIUM WHOLE LIFE – This whole life policy is paid for by a single lump sum payment. In return the beneficiary receives a larger death benefit than the payment.

THINGS TO CONSIDER: You may be interested in mixing and matching different types of policies. For example; There is a need for 500k immediately. As time goes on, the kids have graduated college and are out of the house, the house is almost or totally paid off. Now the need is less. In this example you may want to purchase a 330k universal life and a 20 year 200k term. This plan will save you money and still protect your family for life.

Or, you may want to mix term, critical illness, accident, universal life, or whole life in various ways depending on your needs.

RIDERS:

Waiver of Premium Rider – pays life insurance premium if you become disabled and can’t work. There is usually a waiting period and rider usually expires at age 60 or 65.

Critical Illness Rider – Rider is explained above.

Return of Premium Rider – Rider is explained above.

Guaranteed Insurability Rider – this rider allows you to purchase an additional amount of life insurance at a later date without having to prove insurability again or take another medical exam.

Term Conversion Rider – allows you to convert a term insurance policy into a permanent policy without proving insurability again.

Accelerated Benefit Rider – this rider is only for permanent life insurance policies. This rider is usually included automatically for free. It allows you to collect a portion of your policy’s death benefit if you become terminally ill with a short life expectancy, usually one year. The portion paid out is subtracted from you policy’s death benefit.

Accidental Death Benefit Rider – This rider pays in addition to the death benefit if you die from an accident.

Child protection Rider – Usually used to pay final expenses if the unthinkable happens. Often, at a nominal cost and purchased in units of $1,000.

UNDERWRITING: requirements depend on insurance carrier, type of policy, amount of death benefit, age, build chart, gender, medical history, medications, family history, motor vehicle report, and other factors.

An application is always required, although, non-medical policies usually have a simple application.

Requirements could be: Paramed (certified medical processor or nurse comes to your place of choosing, takes you through a medical questionnaire, measures your height and weight, takes blood and urine sample, possibly EKG either resting or non-resting), Medical information from your physician or hospital, Medical exam, etc.

HEALTH CLASSES – Typical health classes would be, Preferred Best, Preferred, Select Standard, Standard, and then different nicotine classes such as, preferred nicotine, select nicotine, and standard nicotine.

It is possible to be rated less than standard depending on health and underwriting factors.

You must qualify for a health class. This is chosen by the underwriter after the underwriting process is complete. The agent can only quote you the different health classes but this can change with the underwriting process.